Support the Altadena Wildfire

Survivors

Support California Fire Recovery. Every purchase from our Souvenir Shop directly funds relief efforts, small business recovery, and community rebuilding in wildfire-affected areas.


Tourism drives billions of dollars into cities every year, but the small businesses and nonprofits that make these places special are often overlooked. COVE is here to change that.

We connect donors, travelers, and locals directly with verified nonprofits and small businesses in tourism-driven communities, ensuring that support goes where it’s needed most.

Through sustainable tourism advocacy, disaster relief, and community revitalization, we help the places you love thrive for generations to come.